Copyright (c) 2010 Luie De Von

Many online marketers are using articles to build up search engine ranking. Considered as one of the most important steps in search engine optimization, article writing has been very effective in reaching out to your target market.

However, not all online marketers use article submission methods correctly. Now that search engines have become more exacting in sorting out web pages, every web marketer must learn the rules of online article submission.

Here are some online business tips that will discuss different key points on how you can make your article submission plan more effective.

Submit to the right article directories. There are so many submission sites on the web so it is important to choose the best ones. What are key features of a good article submission directory? One that has a high page rank, one that has been on the web for more than two years, and contain more than 500 articles is a good candidate.

Submit to your niche market. Targeting one particular topic for a niche audience will bring in more results for your articles rather than submitting them under a general topic. This way, you can be sure that people who will be reading your articles are genuinely interested on them.

Distribute articles to webmasters. Another way to give your articles more exposure is by submitting them to blog masters or webmasters. Try to find sites that also cater to your niche market and contact the webmasters. Ask them if they would want to receive articles from you on a regular basis. Most webmasters will be willing to accept the offer because it helps them in finding content for their web.

Write more articles. Some marketers only have a few articles on use the same ones in article submission. Instead of trying to submit to as many article directories as you can, choose only a number of reputable directories and focus on submitting more articles to these sites. Distributing a regular supply of your original articles works better than using your old stuff all the time.

Follow the rules. Articles directories impose guidelines when it comes to writing content and the submission of entries. Make sure that you are able to keep up with the rules. Do not overlook simple rules as even the littlest violation can get you permanently banned from the directory’s list.

Use different bylines. For every article directory you submit your articles to, use a different footer. Make sure that your author resource box contains your name and the correct URL to your website.

Submit summaries. You may also submit shorter versions of a topic for article submission. Then include a URL that directs the reader to the more complete version of the same article in your website.

Go easy on the links. Avoid including too many links in every articles you are submitting. Although article submission is one way to build inbound links, don’t forget that your main purpose is to give information, build recognition and increase site traffic. One URL to your main page or a page on your website should be enough.

Luie De Von is a marketing consultant with http://www.easypostcardmarketing.com and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.

Article Source: ArticleSpan