Using article marketing and publishing your articles on an article submission directory can generate traffic to your website in at least four different ways. Many important internet marketing advertising techniques work in only one way, and to find one that can help generate traffic in four different ways is rare and not to be ignored.

The first step is write an article on a topic related to any page in your website, blog or Squidoo lens, or any other online entity that can be accessed by means of a URL. It is important that your article is well written with good grammar and spelling: I have read that grammar doesn’t matter as long as the writing can be understood. That is nonsense spread by poor writers.

Your article does more than simply impart information about your website or product: it also imparts information about yourself and can persuade people to buy from you or can make them feel that if you can’t take the time to write properly, then perhaps your products or services are just as sloppy. So if you can’t write properly, through no fault of your own, have somebody do it for you. You can ask a relative, or even employ a ghostwriter. The rewards are well worth it.

Here is what how article marketing can benefit you, and how an article submission directory can help to drive traffic to your website – masses of it! First, you must include a link to your site within your resource that leads the reader to a page on your website that relates to the content of your article. If you are writing about Vitamin E, don’t lead them to a page on Vitamin C, but one providing other information on Vitamin E.

Then offer your article for submission. First read the ‘Submission Guidelines’ to make sure that you article conforms. These might let you know whether or not you can use HTML formatting, if you can include live links within the body of the article (most don’t – only allowing them in the resource), how many links are allowed in the resource (some allow up to three), and the Guidelines might also state a minimum word count. Then check over the article for spelling, grammar and formatting and finally submit it.

Once accepted and published here are four ways in which your article will benefit you:

1. Each article published will provide you with a share of the Google PageRank of the page on which it is published. This will improve the PR of the page on your site that is reached from the link you have provided in the Author’s resource section. This in turn can help to improve your Google listing position for that page along with the free traffic a high listing offers.

2. Each page on the article submission directory can be listed on Google the same as any other web page. Your article is generally allocated a page of its own, and if your search engine optimization has been carried out correctly on the article, then it could be listed high in the Google search engine results for any of its principal keywords. Many articles reach Page #1 on Google for their major keyword and consequently receive a high volume of traffic – all through article marketing.

3. Although article marketing can generate traffic, the article submission directory will also be used by people seeking information on the topic of your article. Irrespective of what you might read elsewhere, people do use article directories for such information and the articles are read on the site. If you have written well and persuasively enough, they are liable to click on your links and gain access to your website: more website traffic for you! Many articles receive thousands of visitors this way.

4. A very large number of people will use an article submission directory to find content for their own website. If your article is good enough they will copy it and add to their own website as content, although in doing this they must retain your resource along with the link to your web page. Many Adsense sites are rapidly generated using article directory content. This benefits you in two distinctly different ways:

a) You receive a share of the Google PageRank of the web page on which your article is used. That share goes to the web page reached from your link, and b) Users of that web page can click on your link and reach your web page. Yet more traffic to your website.

In these ways, article marketing can be used to generate traffic to your site, and using an article submission directory to publish as many articles as you can write is a great way to use article marketing to make money. It is a wonderful means of advertising your website and individual pages within it and is an internet marketing technique that nobody can afford to ignore. In fact, for some, it is the only advertising they carry out, at minimal cost and maximum benefit.

For more details on how an article submission directory can help you generate traffic from your articles check out http://zobbed.com where you will also find information on article marketing in general.

Article Source: ArticleSpan